We want to keep you informed, so this Privacy Notice explains in detail what personal data we may collect about you when you interact with us. It also explains what we do with it, how we use it and how we store it.
When you are using The Archery Shop websites (www.thearcheryshop.co.uk and www.thearcheryshop.com), The Archery Shop Ltd. is the data controller.
Contact: Unit 4, Cortry Close, Poole, BH12 4BQ; 01202-745 065; 01202-749 565; firstname.lastname@example.org
Why do we collect your personal data?
We may state the obvious, but, in order to be able to offer you different services, we will need to collect your personal data and we may share it with third parties. All these reasons are regulated by law:
- Contractual obligations. We collect and use your data to deliver an on-line order placed through our website and we pass it on to our courier.
- Direct Marketing and legitimate interest. We collect and use your data (including your e-mail address and purchase history, for instance) to send you relevant information about our offers, discounts, new products etc. We can also use the data we have about you and collate it with other people’s data; this will allow us to obtain statistics that help us improve the quality of our services, products etc.
- Legal compliance. Sometimes, we can pass on details of people involved in fraud or other criminal activity affecting us.
When do we collect your personal data?
Here is a list of possible scenarios when we will need to collect your personal data:
- you visit any of our websites and create an account with us to buy products and services.
- you make an on-line purchase and check out as a guest.
- you purchase a product or service in store or by phone but don’t have (or don’t use) an account, especially if it is a back order and it needs shipping.
- you engage with us on social media.
- you contact us by any means with queries, complaints etc.
- you enter prize draws or competitions.
- you book any kind of appointment with us, for instance to have your bow tuned.
- you choose to complete a survey of ours.
- you comment on or review our products and services.
- you fill in any forms (i.e. an accident record).
- our Finance suppliers and partners – such as Klarna – share information with us about the product you have purchased or your credit rating.
What personal data do we collect?
- Your name, gender, date of birth, billing/delivery address, orders and receipts, e-mail, telephone number and an encrypted record of your login password (for your protection). We need them all when you open an account with us.
- Details of your interaction with us: emails, comments, product reviews or complaints that you have made using our message system, wish lists, products that you have viewed or added to your basket without purchasing, your voucher history, pages you have viewed etc.
- Copies of documents you provide to prove your age or identity where the law requires this. (including your passport and driver's licence). This will include details of your full name, address, date of birth and facial image. If you provide a passport, the data will also include your place of birth, gender and nationality.
- Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
- Payment card information.
- Your image may be recorded on CCTV when you visit our shop. This is purely for security reasons.
Please remember that we will only ask for this data to be able to fulfil a contractual obligation or to tailor our services to your best interest. We will never disclose these information to anybody else unless you have given us direct and positive consent.
Of course, it’s always your choice whether you share such details with us; keep in mind, though, that if you opt out from us using some of your personal data, you may miss the full experience of our services or we may not be able to provide some of the services you have required.
Klarna payment / finance options, what we do?
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
How do we use your data?
The data privacy law allows us to collect relevant information about you and your purchase behaviours as part of our legitimate interest. That means we will do our best to understand you, as an individual and to provide you with tailored promotions, products, services and rewards that will most likely interest you.
Of course, if you wish to change the way we use your data, you can always adjust this through our website (https://thearcheryshop.co.uk/account) or by directly contacting us:
The Archery Shop
Unit 4, Cortry Close
Poole, BH12 4BQ
Here’s how we’ll use your personal data and why:
- To process any orders that you make by using our websites or in store. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.
Please note that we may keep your details for a reasonable period afterwards (5 to 10 years) in order to fulfil any contractual obligations such as refunds, guarantees etc. and to comply with current tax legislation.
- To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests.
- To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.
For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
- To protect our customers, premises, assets and employees from crime, we operate CCTV systems in our stores which record images for security. We do this on the basis of our legitimate business interests.
- To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
- We will use your personal data, preferences and details of your transactions to keep you informed by email, web, text or telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. We’ll do this on the basis of our legitimate business interest.
Of course, you are free to opt out of hearing from us by any of these channels at any time.
- To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
- To display the most interesting content to you on our websites or apps, we’ll use data we hold about your favourite brands or products and so on. We do so on the basis of your consent for our website to place cookies or similar technology on your device. If you wish to opt-out from this, you will be able to do so from the “Control your privacy” tab on our homepage. If you need assistance with this, please contact us: 01202-745 065; 01202-749 565; email@example.com
- To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
- To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
- To comply with our contractual or legal obligations to share data with law enforcement.
- To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.
Of course, you are free to opt out of receiving these requests from us at any time by updating your preferences in your online account.
- To process your booking/appointment requests (for example with a coach). Sometimes, we’ll need to share your details with a third party who is providing a service (such as delivery couriers or a coach). We do so to maintain our appointment with you. Without sharing your personal data, we’d be unable to fulfil your request.
To summarise all the above, within the legal boundaries and our legitimate business interest, we can send you information about our great products, offers, services and other exciting stuff. Just remember, if you ever feel that you don’t want to keep in contact with us, you will have the option to stop receiving messages by opting out. It is your legal right.
How we protect your data?
We know how much data security matters to all our customers. With this in mind, we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites and apps using ‘https’ technology.
Access to your personal data is password-protected and sensitive data (such as payment card information) is secured and encripted to ensure it is protected.
We regularly monitor our system for possible vulnerabilities and attacks and we carry out penetration testing to identify ways to further strengthen security.
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. It is your right to be forgotten, that is why you can delete your account if you no longer wish us to keep your personal data. You can do this by sending us a request at firstname.lastname@example.org.
At the end of the retention period (see below), your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Here are some examples of customer data retention periods:
When you place an order, we’ll keep the personal data you give us for five years so we can comply with our legal and contractual obligations.
If your order included a warranty, the associated personal data will be kept until the end of the warranty period (this may be up to 10 years), but no less than 5 years.
Any accounts that are created on our website and have never been used (there are no valid orders associated with them or no sign of activity) will be deleted after 2 years. After deletion, you will be able to use the same email address to create a different account with thearcheryshop.co.uk or thearcheryshop.com
Who do we share with?
We sometimes share your personal data with trusted third parties.
For example, delivery couriers or for fraud management, to handle complaints, to help us personalise our offers to you and so on.
Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
We provide only the information they need to perform their specific services.
They may only use your data for the exact purposes we specify in our contract with them.
We work closely with them to ensure that your privacy is respected and protected at all times.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
Examples of the kind of third parties we work with are:
IT companies who support our website and other business systems.
Operational companies such as delivery couriers.
Direct marketing companies who help us manage our electronic communications with you.
Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. See our Cookies Notice for details.
Data insight companies to ensure your details are up to date and accurate.
Sharing your data with third parties for their own purposes
We will only do this in very specific circumstances, for example:
With your consent, given at the time you supply your personal data, we may pass that data to a third party for their direct marketing purposes. For example, if you enter a prize drawing competition and tick a box agreeing that the manufacturer company can send you promotional information directly.
For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
We may, potentially, expand, reduce or sell our business and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.
For further information, please contact us directly:
THE ARCHERY SHOP
Unit 4, Cortry Close
Poole, BH12 4BQ
Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as Australia or the USA.
If you are based outside the UK and place an order with us we will collect and process the personal data in the UK.
Protecting your data outside the EEA
The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway. We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA.
For example, this might be required in order to fulfil your order, process your payment details or provide support services.
If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA. For example, our contracts with third parties stipulate the standards they must follow at all times.
Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.
Manage the way we use your personal data
There are several ways you can manage the communication with us:
- To stop any direct marketing, click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails to you regarding offers, discounts, news etc. You will only receive updates related to an order or a back-order you have placed with us.
- If you have an account with The Archery Shop, log in into your on-line account, go to ‘My Account’ tab at the top of the home page and change your preferences in the “My personal information” area. If you un-tick the "Sign up for Newsletter" and "Receive special offers from our partners" boxes, you will stop receiving direct marketing from both us or our partners.
- On the homepage, click on the “Control your privacy” tab on the top left hand side and choose your Cookie settings.
- Ask us to delete your personal data and your account (the right to be forgotten). You can do this by sending us a request at email@example.com
Know your rights
Here is what you are entitled to, at any time:
- to request ass to and rectification or erasure of your personal data
- to restrict the processing of your personal data
- to object to processing your data
- to object to direct marketing
- if applicable, to data portability
- to complain to the Information Commissioner's Office (or other supervisory authority if your are outside the UK) if there is a problem